A brand name provides a singular value proposition to a company providing differentiated merchandise throughout a wide spectrum. In contrast to other mature service industries, the rental automotive trade is highly consolidated which naturally puts potential new comers at a price-drawback since they face high enter prices with decreased chance of economies of scale.
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There are a lot of components that influence the attractiveness of the automotive rental industry. In addition, there are different options including taking a cab which is a passable substitute relative to quality and switching value, but it might not be as attractively priced as a rental automotive for the course of a day or extra.
As an illustration, Enterprise dominates the business with a fleet size of roughly 600,000 autos together with its market measurement and its stage of profitability. The car rental trade is a multi-billion dollar sector of the US economy. The rental automotive business is in a state …